You can refuse or delete cookies. Most browsers and mobile devices offer their own settings to manage cookies. If you refuse a cookie when on a optionsXpress-owned website, or if you delete cookies, you may lose functionality. We may not be able to recognize you, your device, or your online preferences.
How We Respond to Do Not Track Signals
Some internet browsers have incorporated "Do Not Track" features. Most of these features, when turned on, send a signal or preference (the "DNT Signal") to the web sites you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret DNT Signals, nor a common definition of "tracking", we do not currently respond to DNT Signals on the optionsXpress Websites. optionsXpress engages in so-called online behavioral advertising on third-party sites (also sometimes called "retargeting" or "tracking"), through which information collected about the pages you visit on optionsxpress.com is used to display ads for optionsXpress products or services on third-party websites. This information may uniquely identify a browser but is not personally identifiable.
Online Behavioral Advertising
Opting Out of Online Behavioral Advertising
You may opt-out of receiving online behavioral advertisements from third-party advertising companies that optionsXpress uses to serve these interest-based ads. Because optionsXpress participates in the Digital Advertising Alliance (DAA) self-regulatory program, we have adopted the use of the DAA's Advertising Options Icon (AdChoices) on these ads for the purpose of allowing users the ability to opt-out of this form of tracking. You may click on the AdChoices icon to opt out of receiving behaviorally-targeted ads that are served to you based on your browsing behavior on optionsXpress websites. Please note that opting out through the AdChoices icon will only affect ads served to you based on your behavior on optionsXpress websites, and does not prevent you from receiving other optionsXpress advertising. You may also opt out of receiving behaviorally-targeted ads directly at our website using this link: AdChoices. Opting out through optionsxpress.com, as opposed to using the AdChoices icon, means the data about your behaviors on optionsxpress.com will not be used by third party advertising companies to serve you interest-based ads.
The methods of both collecting data for the purpose of serving behaviorally-targeted ads and recording your opt-out are done at the individual computer browser level and are based on browser cookies. If you clear your cookies or use a different browser or computer, you will need to re-submit your preference to the specified third-party advertising companies. For more information about behavioral advertising, please visit http://www.aboutads.info.
Data Security Online
To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. To learn more about security at optionsXpress, please visit http://www.optionsxpress.com/security_risks/security_center.aspx.